DCI Job Board

Company Overview:

Our sister company is a small and dynamic travel tech start-up that is revolutionizing the way people plan and book travel arrangements. Our innovative all-in-one platform provide users with a suite of travel planning tools integrated with seamless booking options for travelers looking to build complex multi-destination trips. As we continue to grow, we are seeking a talented Online Marketing Expert to join our team and drive our digital marketing efforts.

Job Summary:

As an Online Marketing Expert, you will play a crucial role in promoting our travel tech start-up company and maximizing our online presence. Your primary focus will be on developing and executing effective online marketing strategies, with a particular emphasis on Search Engine Advertising (SEA), social media management, Search Engine Optimization (SEO), content creation, and WordPress management. You will work closely with the CEO and other content creators to ensure our brand message is effectively communicated to our target audience, ultimately driving user engagement and conversion rates.

Responsibilities:

• Develop and implement comprehensive online marketing strategies to drive brand awareness, website traffic, and customer acquisition.
• Manage and optimize Search Engine Advertising (SEA) campaigns, including keyword research, bid management, ad copy creation, and performance analysis across platforms such as Google Ads and Bing Ads.
• Oversee social media channels, create engaging content, and execute social media campaigns to increase brand visibility and audience engagement.
• Conduct regular SEO audits, keyword research, and on-page optimization to improve organic search rankings and drive qualified traffic.
• Collaborate with internal stakeholders to create compelling and relevant content for various marketing channels, including blog posts, articles, press releases, and a monthly newsletter.
• Utilize email marketing tools to design and distribute captivating newsletters, ensuring content aligns with the brand voice and engages the target audience.
• Monitor website performance, analyze data, and generate reports to measure the effectiveness of marketing campaigns and identify areas for improvement.
• Review and update website content using WordPress, ensuring accuracy, relevance, and adherence to best practices for user experience and SEO.
• Stay up-to-date with the latest industry trends, emerging technologies, and digital marketing strategies to continuously optimize marketing efforts and drive innovation.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• Proven experience as an Online Marketing Expert, Digital Marketing Specialist, or a similar role, preferably in the travel industry or start-up environment.
• Strong expertise in Search Engine Advertising (SEA) platforms (e.g., Google Ads, Bing Ads), social media management, Search Engine Optimization (SEO), and content creation.
• Proficiency (or a willingness to learn) in WordPress to review and update website content.
• Solid understanding of email marketing tools and techniques.
• Native German speaker with a good command of English, both written and verbal.
• Knowledge of web analytics tools (e.g., Google Analytics) to track performance and generate reports.
• Excellent written and verbal communication skills in German and English, with the ability to create compelling content and tailor messages for different target audiences.
• Analytical mindset and the ability to interpret data, draw insights, and make data-driven decisions.
• Creative thinking and a passion for exploring new digital marketing trends and techniques.
• Strong organizational skills and the ability to manage multiple projects simultaneously, meeting deadlines and delivering high-quality results.
• Self-motivated, proactive, and able to work independently as well as collaboratively in a small-team environment.

Requirements:

As our majority market is the DACH region, the candidate must be a native German speaker with a good command of English both written and verbal..

Join our passionate team and make a significant impact on the future of travel technology. If you are an ambitious Online Marketing Expert with a drive for innovation, we would love to hear from you.

How to Apply:

Please submit your resume, cover letter, and any relevant portfolio or samples of your work online through this platform. We appreciate all applications, but only shortlisted candidates will be contacted.

Salary: 44,000.00€ - 54,000.00€ per year

Experience:

SEA and SEO: 1 year (Required)

Language:

German (C2 level or native speaker) (Required)

English (C1 level or above) (Preferred)

Work Location: Remote